Who Am I
I have over 17 years of experience developing consumer marketing campaigns and event marketing strategies for the television and entertainment industries. Prior to joining ESP, she was the Director of 360° Consumer Marketing and Brand Strategy for Centric and BET Networks. Ms. Austin devised award winning campaigns that earned her the coveted Promax Silver Award for marketing innovation and a NAMIC Excellence in Multicultural Marketing Award for her work on Soul Train Awards live events. Prior to this role, Ms. Austin was Head of Marketing & Operations for BET Live! tour franchises developing national and local marketing plans for multi-city tours and performers Jamie Foxx, Sean Diddy Combs, Trey Songz, J. Cole, Mindless Behavior, Diggy Simmons, and K. Michelle to name a few. At BET Live! she directed national and local level promotional efforts to drive ticket sales; and worked closely with record labels, artist management, national and regional Live Nation teams to ensure strong local market support and communication across all key stakeholders. She has a BA in Communications and Business Management from Howard University.
Tracey E. Austin